Revamping the Spirits of Mexico

The IWSC is well known in the world of wines and spirits competitions. The group acquired the US consumer tasting event-the Spirits of Mexico (SOM), in 2011.

SOM is a week long festival based in San Diego. After it acquired the SOM, the IWSC sought to redesign and rebrand the competition so that is matched its international reputation.


Cohezia redesigned and revamped the existing SOM website to align with IWSC’s new brand direction and also focused on building it as a key marketing and event promotion channel. As a result, the new website was not only visually attractive and user friendly, it also became an online source of providing information and promoting the event.


The new website design was consistent with competition website standards and provided a distinctive brand identity to the competition.