Is Branding Dead?

MICA, the premier business communications school in Asia hosted a high profile debate on the relevance of branding in this new age. High profile speakers from India’s top media agencies (the Times Group, Karat) participated in the event. Cohezia’s Senior Strategy and Communications consultant, Siddharth Deshmukh, was invited to join this debate to present his thoughts from a “interactive software” point of view. To find out more on this topic and to view the complete presentation, please mail us and we’ll send you a copy.

Cohezia Selected as a ‘Ready4Growth’ company

Following an evaluation process, Cohezia has been selected as one of the top 150 innovative digital companies that have significant growth potential. The aim of the Ready4Growth programme is to fast track the development and growth of the enterprises and provide ongoing support. Cohezia is one of approximately 35 companies that will be taking part in the London launch workshops being hel

E-Commerce web site for The AA

Cohezia have created a new E-Commerce micro-site for The AA. The micro-site allows customers to purchase AA branded motoring products online. The application provides a potential new revenue stream and adds to the range of services provided by the AA, strengthening the brand relationship with customers and prospects.

Launch of Christmas game for The AA (Centrica Group)

A Christmas themed game has been created for The AA (part of the Centrica Group) by Cohezia. The game has been designed with specific marketing and branding objectives and utilises digital viral marketing techniques. It demonstrates the power of combining strong marketing, branding and creative skills with digital technology. The launch and promotion of the game was supported by a creative e-mail campaign, designed by Cohezia, reflecting the game theme.

Cohezia Creates a HERO

The new Heren Energy Reporting Online (HERO) application developed by Cohezia is live. The project include consultancy, design and development of a fully integrated online system to allow this specialist publishing company to automate production of regular industry reports incorporating complex data, tables, text and graphical content. The database driven solution includes advanced XML interfaces with publishing software (Adobe InDesign) and multi-dimensional data analysis functionality. A management system for online data sales is also included allowing customers to purchase historic data directly from the web site.

IOD International Business Workshop

Senior members of the Cohezia management team were invited to provide expert advice to members of the Institute Of Directors (IOD). The workshop covered providing advice and practical assistance in dealing with international projects

Cohezia USA – New Office Established

Cohezia announced the opening of a new US office in New York. The US office will allow Cohezia provide services to clients in the North America region and carry out international projects. The establishment of the US presence marks an important step in the growth and expansion of the group with offices now covering America, Europe and Asia.

Energiehandel Online – Energy Publication

A new online version of a specialist Energiehandel (German Energy Market Report) produced by leading energy news provider Heren Energy, has been created by Cohezia. The site features news, analysis, market data and statistical graphical displays. The application designed by Cohezia allows journalists to enter stories and market data which are then published on the site using a custom database driven content management and display solution. The new site not only reduced the costs/time to produce and distribute the daily publication it also provides an improved service to the readers.

Interactive Tours – Virtual Tour Solutions

A new specialist company, Interactive Tours, has been launched to provide virtual tour solutions. Virtual tours enable customers to see and interact with 360×360 degree panoramic images of a property, business, product or location. The images are created using state of the art imaging technology. Part of the Cohezia group, Interactive Tours will focus on delivering cost effective and specialised services to a broad range of industry sectors.


Do you want to be part of the audience or do you want to write the script? Cohezia CEO, Chandresh Pala, posed this thought provoking question amongst other pertinent insights at FRAMES 2003, a global convention on the Entertainment Business. An invited speaker at this high profile convention, Chandresh addressed a crowd spanning the fields of entertainment, television, film and technology. Some of the key points were: Technology is drastically changing the future of the entertainment business and there will be no escaping this.

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