Is Branding Dead?

MICA, the premier business communications school in Asia hosted a high profile debate on the relevance of branding in this new age. High profile speakers from India’s top media agencies (the Times Group, Karat) participated in the event. Cohezia’s Senior Strategy and Communications consultant, Siddharth Deshmukh, was invited to join this debate to present his thoughts from a “interactive software” point of view. To find out more on this topic and to view the complete presentation, please mail us and we’ll send you a copy.