Launch of Christmas game for The AA (Centrica Group)

A Christmas themed game has been created for The AA (part of the Centrica Group) by Cohezia. The game has been designed with specific marketing and branding objectives and utilises digital viral marketing techniques. It demonstrates the power of combining strong marketing, branding and creative skills with digital technology. The launch and promotion of the game was supported by a creative e-mail campaign, designed by Cohezia, reflecting the game theme.